How Custom Vinyl Wall Graphics Can Improve Your Brand

It doesn’t matter if you’re a plumber or you sell upscale sweaters at a luxury boutique, your brand matters. It’s the name and image you’ve chosen to help your customers recognize you. It gives them trust in your business and differentiates you from your competitors. Our brands build customer loyalty and ultimately drive sales by allowing you to connect with your target audience. 

Custom vinyl wall graphics provide a visually impactful way to showcase your company logo, slogan, or core values. They create a more immersive brand experience for your customers as well as improve your brand recognition.

Business owners who have custom vinyl wall graphics installed have found that they establish a strong cohesive identity in their business space as well as the flexibility to update graphics depending on promotions or seasonal events. Below we’ve listed some key ways custom vinyl wall graphics will enhance your business brand. 

Increase of Brand Visibility

When your logo or brand messaging is prominently displayed on the walls of your business space, it immediately captures everyone’s attention and reinforces the images and messages of your brand to anyone coming into your business space. 

Give a Positive First Impression

Custom vinyl wall graphics are aesthetically pleasing and create a welcoming atmosphere that’s also professional. This sets a positive first impression for your clients and customers. 

Tell Your Brand’s Story

Graphics are great for storytelling. You can illustrate the history of your business on the walls. Begin at the moment of conception to current times showcasing your mission, values, and key milestones all through graphics and visuals. 

Engage Your Employees

Wall graphics that prominently display your brand will boost employee morale and give them a sense of pride. It visually reminds them of the company culture and goals. 

Transform Your Space

Anyone can have white walls. Anyone can have off-white walls. When we see walls, we see a blank canvas that is just itching to tell a story. Custom vinyl wall graphics will turn your bare walls into dynamic spaces that reflect your brand personality. In the end, this will make your business environment more engaging. 

Promotion Flexibility

Custom vinyl wall graphics are removable. This allows you to easily change the theme and images for seasonal campaigns or special events. When launching a new product you can dedicate an entire wall to it. 

Wayfinding and Navigation

Wall graphics are a fantastic way to incorporate directional signage or maps directly on the wall with fun or informative graphics. They will serve as a guide to customers who need to navigate your space. What they don’t realize is that the graphics will also subtly reinforce your brand. 

Below are some important considerations when deciding on custom vinyl wall graphics. 

Consistency in Design

You want to be sure your wall graphics align with your overall brand identity. This includes your color palette, typography, and imagery. If you aren’t sure how to design the graphics, a custom vinyl graphics company will have design professionals on hand to help you and answer any questions you may have. 

Placement and Scale

To be impactful, you should strategically select locations and sizes that offer maximum visibility. This is another area where a professional vinyl graphics company will be happy to help. They have experience and know what works. 

Professional Installation

While everyone is into the DIY scene, custom vinyl wall graphics should be installed by a professional. Hiring an expert vinyl graphics service will ensure proper installation, which is key to achieving a polished look and avoiding damage to your walls. 

Does Your Charlotte, NC Business Have Empty Walls That Need Custom Vinyl Wall Graphics?

If you need custom vinyl wall graphics in the Charlotte, Raleigh, or Greensboro, North Carolina areas contact us at Certified Install Wraps. Our experts can guide you through area selection, design, and installation. Once your brand is prominent in your business space you’ll wonder how you left those walls blank for so long.